Intervention within the ABB industry has the specific purpose of stimulating perception. Within a production space there are added values given by a pattern of letters of the alphabet that is very far from being a series of slogans or writings, as it is not possible to have a clear reading of them as a normal text accustoms us to have.
It is a work that lies between graphic design, architecture, and artwork, and as such it has value for its own sake.
Perception work affects the psychology of clients who are put at ease in a stimulating environment, fostering a state of mind prone to protracted business. It is work to study the psychology of marketing in a way that contributes to the company’s aims in pursuing its successes. For example, we are completing a hospital in Israel with architecture that is intended to contribute to the healing of patients.
Architecture is a universally useful and well-known means of achieving purposes that are more than just defining areas and volumes.
A dynamic company looking to the future cannot now disregard this factor. Companies launched to the future of success and confirmation in world markets adopt these strategies.
This applies to ABB in Quartino, but we are ready to give imput to other ABB locations as well.